How to Add Pixel Code to WordPress Using a Plugin The next step is to add it to your WordPress website using a plugin or manually. Give a name to your Facebook PixelĬongratulations! You’ve created a new Facebook Pixel. Provide a name for your pixel and click the “Create Pixel” button. Select “Web” and click the “Connect” button Select “Web” and click the “Connect” button. Facebook Events ManagerĬlick the button from the left sidebar and select “Connect Data Sources” from the menu. Login to your Facebook account and go to Ads Manager.Ĭlick the menu (top left) and select “Events Manager”. When you install the Facebook Pixel to your WordPress website, you can measure conversions, build custom audiences, and optimize your Facebook/Instagram ad campaigns. The ‘pixel’ is just a piece of javascript code that allows Facebook to track visits to your website and associate these with actions (web page visits, conversions, etc.) and Facebook accounts. How Test Facebook Pixel Code Installation.How to add pixel code to WordPress manually (without a plugin).How to add pixel code to WordPress using a plugin.You’ll also learn how to configure some important pixel settings and how to test your pixel installation and confirm that it’s working as expected. In this tutorial, you’ll learn how to create a Facebook pixel for your ad account and how to add the code to WordPress using a plugin or manually without using a plugin. So, if you plan to run any type of campaign on Facebook, the first step is to add the pixel code to WordPress and check that it’s working ok. Without installing the Pixel, you won’t be able to measure the effectiveness and profitability of your Facebook campaigns. In simple terms, the pixel is the bridge between your website and Facebook. Have some questions? Shoot them at or chat with us.To utilize Facebook’s powerful advertising capabilities, you need to install Facebook’s pixel code on your Website. You can find the product IDs for each of your products in your Strikingly editor > Store > Products:Īfter you've created your product catalog, just associate your Pixel with your product catalog like this: If you run Facebook Ads for specific products, you'll need to enter your product catalog into Facebook manually. Yes, you can add custom events for any other actions on your site, you need to write code and add it in the Settings > Show Advanced > Custom Code > Footer Code. Which events are tracked on my site? Facebook Event nameĪ visitor views any page (including blog posts)Ī visitor submits a signup form or contact formĪ visitor successfully completes a purchase (also tracks value and currency) You can use the test events tool from Facebook or use the Facebook Pixel helper to verify your pixel is working properly.Ģ. How can I check if my Facebook Pixel is working? Here's what it'll look like in your Facebook Dashboard. That's it! In a few hours, you should see the results of the Pixel tracking in your Facebook Pixel Dashboard. Put your Pixel ID in the "Facebook Pixel ID" box, such as "82306xxxxxxxxx12". Go to your Strikingly site editor, click "SETTINGS > "Show Advanced" > "Services".Ģ. Step 2: Enter Your Pixel ID to Your Strikingly Siteġ. In this example, the Facebook Pixel ID is 823067130259512. Paste your code in the notepad or somewhere, and find your Facebook Pixel ID. Select the “Facebook pixel” connection method, then click “ Connect”.Ħ. Enter your site URL to check for easy setup options.ġ0. Step 2: Enter Your Pixel ID to Your Strikingly Site.Step 1: Get Your Pixel ID from Facebook.The Facebook Pixel integration is a Premium feature available in Pro and VIP plans. We make the installation incredibly simple! You only need to paste your Facebook Pixel ID into the settings field, and that's it. Normally, the code can be quite difficult to install, as it requires a lot of custom code for all the different events (pageview, signup, view cart, purchase, etc). Facebook Pixel is an analytics tool that lets you track visitors' conversion points in your site for Facebook Ads.
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